To trust ROI calculations, you need to trust the data going into those calculations, and Prism helps you do exactly that. Prism is a turnkey performance measurement and attribution solution built on complete and unified data, enabling you to achieve ROI visibility across all marketing and experience efforts.
Through algorithmic and rule-based attribution models, Prism allows you to show your contribution to sales, prove the value of your efforts, and justify your investments across all channels and content.
Most repositories compile data under the guise of unification but usually end up with nothing better than discordant data silos that have been haphazardly combined. With JourneyStream, the complications of unifying different channel and media data outputs are rectified through JourneyStream’s predefined data capabilities. The challenge of combining relevant data sets is completely bypassed when data is unified before it exists.
Regardless of taxonomy, channel, medium, AdTech, or MarTech platform (or any other attribute), JourneyStream compiles all customer interaction data into a single, unified data set—laying a solid foundation of trusted attribution and ROI insights.
Ensure complete marketing and experience data through integrations into these and other AdTech, MarTech, and analytics platforms.
Strala works with top platforms to unify tracking, ingest ad metrics, & calculate ROI.
Popular ESPs, DSPs, DMPs and more ensure all systems will work in concert.
Integrate metadata & ad data with custom data warehouse & visualization environments.