Run a 100-Page Privacy Audit to see what’s really on your site.
It is clear data protection is a major public concern, but you can’t protect your customer’s data without a complete understanding of the cookies and tags collecting data on your website.
ObservePoint automatically scans your website to:
Inventory all unapproved/approved cookies & technologies
Test your user consent preferences and CMP functionality regularly
Discover what data is being tracked and where it’s being sent
Ensure your cookie consent banner and privacy policy are on all pages
We will scan 100 pages from the starting URL of your choice to identify data collection technologies on those pages and alert you to some potential privacy risks on your site.
What to expect with your Privacy Audit Report:
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Cookie Performance & Inventory
Your Cookie Summary
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Knowing what cookies are on your site and whether or not they are secure is half the battle. ObservePoint audits and reports on this information and more:
- How many unique cookies are on your website
- Whether they’re first or third-party
- How many are not secured
- Which cookies are not limited to your site
Examples From Your Site
| Cookie Name | Domain | 1st or 3rd-Party | Secure |
|---|---|---|---|
| __utma | chrome.google.com | 3rd | False |
| __cf_bm | marketo.com | 3rd | True |
| bcookie | .linkedin.com | 3rd | true |
| _fbp | .observepoint.com | 1st | True |
| __cf_bm | .zoominfo.com | 3rd | false |
Effectively govern cookies on your site and protect your customer data by using ObservePoint to identify and monitor:
- A comprehensive inventory of all cookies
- Domains, locations, and page URLs
- What information they are collecting
- Whether or not they’re secure
Website Data Collection
Your Data Collection Summary
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Cookies aren’t the only thing you need to monitor. You have dozens of technologies (tags) or JavaScript files collecting and transferring data from your site, and consent management platforms (CMPs) aren't foolproof. ObservePoint audits and monitors:
- All data collection tags and JS files
- What data they are collecting
- Where data is being transferred
- Your CMP implementation
Examples From Your Site
| Tag Name | 1st or 3rd-Party | % Pages with Tag |
|---|---|---|
| Google Tag Manager | 3rd | 95% |
| Marketo | 3rd | 99% |
| OneTrust | 3rd | 85% |
| ObservePoint Data | 1st | 100% |
| Google Analytics 4 | 3rd | 45% |
You can’t protect customer data without knowing the tags on your site. ObservePoint's comprehensive Audits provide a full inventory of:
- Data collection technologies (tags)
- Percent of pages they’re deployed on
- Domains, locations, and page URLs
- What data they’re collecting
Ready to see the difference ObservePoint can make for you?
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"Non-secure" is referring to cookies where the “secure" attribute is “false” or empty. It is recommended all approved cookies are set to “secure."
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If the “SameSite” attribute is blank, this means the cookie is not limited to be read by your website only and can be a privacy liability. It is recommended that this attribute is not left empty.
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ObservePoint audits for the most common Consent Management Platforms (CMPs) in the market. This Sample Audit will not identify proprietary consent tools or custom experiences you may have in place, but Rules can be set within ObservePoint to identify and monitor them during Audits. It is recommended (and increasingly required) that any company collecting customer data online has a consent management solution implemented.
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Most privacy regulations have requirements regarding the location of customer data. ObservePoint's Audits can show you where in the world the network request is originating from so you can ensure compliance.
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Websites rely on JavaScript to function, but accidental or intentional (but unapproved) file changes can be made by anyone with access to your codebase. These unchecked changes put your data at risk and can result in data leakage or theft. It is recommended that you keep track of these files and investigate any new or suspicious activity.