Customer Data Collection

Capture and unify every customer interaction.

Companies use 30 to 40 different marketing technologies to manage and track their campaigns on paid advertising, social, email, video, and more. Get a handle on the enormous task of managing all of your campaign tracking with ObservePoint.

• Capture and unify every touchpoint interaction, conversion, and revenue value that you’re tracking
• Once an authenticating event occurs, anonymous identifiers pinpoint a user’s past interactions with your brand and pull them into a single profile
• Run attribution on more holistic, unified customer data streams, incorporating signals from your CRM, analytics platform, and other systems recording customer engagement with your brand

Perform attribution analysis on enriched metadata dimensionality