Test, monitor, and validate your marketing technologies at scale.
Your company relies heavily on tags to power your analytics and MarTech solutions. So when errors crop up and tags break down, you’re left with bad data, lost ROI on MarTech, negative user experiences, and important business decisions being made on inaccurate data.
ObservePoint's Technology Governance solution ensures your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data.
- Audits - Scan your site to uncover tagging errors and gaps in your data.
- Journeys - Recreate user paths to verify functionality and analytics integration.
- Rules - Create custom requirements to test against live implementations.
- Comparison Reporting - Build and manage hundreds of tests based on your Audits.
- Notifications and Reports - Keep track of your data quality and QA progress with alerts and clear reporting visuals.