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Touchpoint Management

Understand your customers’ complete journey to conversion.

You know that it’s a headache to make sense of data from multiple marketing platforms, let alone getting a holistic view of your customers’ journeys.

Standardize your data before it even exists by using ObservePoint’s Touchpoint Management. 

With Touchpoint Management, you can clearly identify which customers did what, where, when, and how it all turned out.

  • Define and standardize tracking and metadata for every customer interaction
  • Create a universal taxonomy of record with governance around your myriad marketing channels and third-party content placement
  • Unify your customers’ journeys from end-to-end in one, complete data set

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