Standardize tracking and metadata for each interaction.
With your campaign codes systematically defined, tracked, and organized, you can now have a unified marketing taxonomy that will help you see your campaigns and customer information in new ways.
A unified marketing taxonomy will allow you to:
- Define metadata structure upfront so you don’t have to spend time extracting and revising after the data has been collected
- Incorporate new channels and campaigns in the future with ease
- Gain a better understanding of your customer’s journey to conversion
- Act on more holistic insights