Unified Marketing Taxonomy

Standardize tracking and metadata for each interaction.

With your campaign codes systematically defined, tracked, and organized, you can now have a unified marketing taxonomy that will help you see your campaigns and customer information in new ways.

A unified marketing taxonomy will allow you to:

• Define metadata structure upfront so you don’t have to spend time extracting and revising after the data has been collected
• Incorporate new channels and campaigns in the future with ease
• Gain a better understanding of your customer’s journey to conversion
• Act on more holistic insights

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