Unified Marketing Taxonomy

Standardize tracking and metadata for each interaction.

With your campaign codes systematically defined, tracked, and organized, you can now have a unified marketing taxonomy that will help you see your campaigns and customer information in new ways.

A unified marketing taxonomy will allow you to:

  • Define metadata structure upfront so you don’t have to spend time extracting and revising after the data has been collected
  • Incorporate new channels and campaigns in the future with ease
  • Gain a better understanding of your customer’s journey to conversion
  • Act on more holistic insights

Request a Demo
Request Page - Unified Marketing Taxonomy
https://www.observepoint.com/confirmation/thank-you
Thank you! If you were not automatically redirected, please click here.
Oops! Something went wrong while submitting the form.

Not Ready to Chat Just Yet?

Request a sample Audit of your preferred domain and we'll email you a pre-recorded review of what we found.