Understand your customer's complete journey to conversion.
To trust campaign ROI calculations, you need to first trust the data going into those calculations. ObservePoint’s solution for Touchpoint Management ensures your marketing measurement program is unified and consistent, giving you the confidence to make decisions based on complete and accurate data.
Establish and enforce cross-channel tracking formats and syntax
Define an enterprise-wide taxonomy of metadata standards
Build out templates to save time and remove human error
Leverage integrations to create touchpoints and manage metadata