Touchpoints

Standardize your data… before it exists.

Touchpoints allows you to define and standardize every customer journey touchpoint—before the journey even begins—and creates a solid foundation for trusted data-first insights. Using this cloud-based solution with built-in data governance, you can map fragmented and siloed data across channels and systems back to your enterprise-wide standardized data taxonomy within Touchpoints to ensure all data can act as a single, unified set.

Utilizing the automation and pre-standardization capabilities of Touchpoints to validate complete data sets ensures you have accurate analysis with all relevant touchpoints and associated attributes, so you can focus on creating and optimizing experiences.

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Achieve 100% data completeness.

Most organizations operate around 25-50% data completeness—that’s a lot of room for output inaccuracy. Validating complete data sets with Touchpoints ensures you have accurate analysis with all relevant touchpoints and associated attributes.

Creating tracking URLs is often a bottleneck before taking an experience live. Luckily, Touchpoints allows you to create and manage tracking URLs at scale, and once a URL is created, you can validate that it’s functioning properly and that your tracking beacons are present.

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Ensure complete marketing and experience data through integrations into these and other AdTech, MarTech, and analytics platforms.

Ad Platform

Strala works with top platforms to unify tracking, ingest ad metrics, & calculate ROI.

Martech Platforms

Popular ESPs, DSPs, DMPs and more ensure all systems will work in concert.

Ad Platform

Integrate metadata & ad data with custom data warehouse & visualization environments.

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