Standardize your data… before it exists.

Touchpoints allows you to define and standardize every customer journey touchpoint—before the journey even begins—and creates a solid foundation for trusted data-first insights. Using this cloud-based solution with built-in data governance, you can map fragmented and siloed data across channels and systems back to your enterprise-wide standardized data taxonomy within Touchpoints to ensure all data can act as a single, unified set.

Utilizing the automation and pre-standardization capabilities of Touchpoints to validate complete data sets ensures you have accurate analysis with all relevant touchpoints and associated attributes, so you can focus on creating and optimizing experiences.

Achieve 100% data completeness.

Most organizations operate around 25-50% data completeness—that’s a lot of room for output inaccuracy. Validating complete data sets with Touchpoints ensures you have accurate analysis with all relevant touchpoints and associated attributes.

Creating tracking URLs is often a bottleneck before taking an experience live. Luckily, Touchpoints allows you to create and manage tracking URLs at scale, and once a URL is created, you can validate that it’s functioning properly and that your tracking beacons are present.

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Ensure complete marketing and experience data through integrations into these and other AdTech, MarTech, and analytics platforms.

Ad Platform

Strala works with top platforms to unify tracking, ingest ad metrics, & calculate ROI.

Martech Platforms

Popular ESPs, DSPs, DMPs and more ensure all systems will work in concert.


Integrate metadata & ad data with custom data warehouse & visualization environments.

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