Standardize your data… before it exists.

Touchpoints allows you to automatically define and standardize every customer journey touchpoint—before the journey even begins—and creates a solid foundation for trusted data-driven insights. Then you can map each siloed taxonomy back to your data standard within Touchpoints to ensure all data can act as a single set.

Using spreadsheets and homegrown systems for UTM and tracking code management is labor intensive. Automating these processes with Touchpoints frees up time and labor, so you can focus on creating and optimizing experiences.

Achieve 100% data completeness.

Most organizations operate around 25-50% data completeness—that’s a lot of room for output inaccuracy. Validating complete data sets with Touchpoints ensures you have accurate analysis with all relevant touchpoints and associated attributes.

Creating tracking URLs is often a bottleneck before taking an experience live. Luckily, Touchpoints allows you to create and manage tracking URLs at scale, and once a URL is created, you can validate it’s functioning properly and that your tracking beacons are present.

Integrate with your existing data ecosystem.

Ensure complete marketing and experience data through these supported ad and martech platform integrations.

Ad Platforms

Strala works with top platforms to unify tracking, ingest ad metrics, & calculate ROI.

Analytics & Reporting

Integrate metadata & ad data with custom data warehouse & visualization environments.

Martech Platforms

Popular ESPs, DSPs, DMPs and more ensure all systems will work in concert.

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