Discovery

Don’t know where to start?

The average company has 30+ technologies on their website.

Do you know:

What all of those technologies are?
What each one is for?
Where and how well they are implemented?
If they’re performing as expected?
Who owns them?

ObservePoint’s web governance solution can perform large-scale Discovery Audits of your entire website or specified pages to provide these details and more.

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What Are Your Web Governance Priorities & Questions?

Technology Governance

Audit and monitor technologies deployed on your website to ensure proper implementation, functionality, and web tech ROI.

How many unique technologies are on my website? Do I know what they’re for and who owns them?
Are all “primary” tags on every page?
What percent and which pages do/don’t have each tech?
Are there any technologies on my website that shouldn’t be?
Are there any broken, missing, or duplicate tags?
Are my TMS and data layer on every page?
How do I ensure a successful tech update/deployment?

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Analytics Validation

Track and audit your analytics implementation deployment and functionality to validate accurate data collection and analytics tool ROI.

Are the right analytics tags present and firing correctly on every page?
Is data being passed to the right destination?
What variables are being populated by my analytics platform?
Is my data layer mapping correctly to my analytics?
Is event tracking firing when and where it should be?
Are variable values consistent throughout a user journey?

Privacy Validation

Regularly audit your website privacy efforts to confirm they are functioning as expected and in compliance with legal regulations and company policies.

Is my Privacy Policy link present on all pages?
Is my “Do Not Sell/Share” link present on all pages?
Is my Cookie Consent banner present on all pages?
Does my CMP effectively block/allow for all consent preferences?
When/where are new/unapproved tech loading on my site?
Are requests coming from unauthorized countries/regions/domains?

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Cookie Governance

Catalog and surveil cookies on your website to verify proper functionality, attributes, and privacy settings.

How many unique cookies are on my site?
How frequently is each cookie set/re-set?
Which pages do/don’t have each cookie?
What percentage are first vs third-party?
Are any cookies Non-Secure?
Do any have an empty SameSite value?
Can I get details for all cookies on my website? (Name, domain, size, expiration, etc.)

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Landing Page Validation

Test your campaign landing pages to ensure they are delivering smooth experiences, that tracking is in place and collecting the correct data, and that ad spend isn’t being wasted.

Are any of my marketing landing pages broken?
Do my landing pages load too slowly?
Do my campaign links redirect? Do the redirects strip tracking or alter formatting?
Are the correct analytics/MarTech tags present?
Are tracking codes passing to the correct analytics/MarTech variables?

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