Meet our founders.

ObservePoint was founded by data pioneers who have continued to attract the very smartest leaders in the industry.

“ObservePoint is built with our innovative data quality assurance technology. It integrates with over 100 different vendors and will not just validate your marketing data, but protect your entire digital investment.” – Rob Seolas

Rob Seolas


John Pestana


Rob Seolas is a Digital Marketing Veteran, having spent his entire career in the space. He formed one of the first ad programs while still in college.  He co-founded iLeadMedia in 2002, which was at the forefront of online lead generation and loyalty programs.  After rapid growth it was acquired by Think Parternership in 2006.  Rob has been a part of several other successful digital companies over the past 15 years.

Prior to ObservePoint John Pestana Co-Founded Omniture, a web analytics software company based in Orem, Utah. John helped grow Omniture from a startup business to a large company with over 1,200 employees throughout the world. Omniture went public in 2006 and then sold to software giant Adobe for $1.8 Billion dollars in November of 2009.