"Our relationship with ObservePoint is unique, in that we're both a partner and customer. Using their tag detection technology, we quickly learned we had important tags missing on 18% of our Acrobat pages."
“This is fundamentally the most important data any digital marketer can have. Digital marketers often worry that their vendor tag integrations are implemented incorrectly and today ObservePoint provides the proof, and provides direction to engineers to have this resolved immediately at any scale.”
"With the implementation of ObservePoint’s tag auditing technology, WebAssurance™, BPA’s Interactive Audit can now enforce standardization of tagging, metrics, and verification processes. As a result, all BPA Interactive Audited sites compete on a level playing field with verified, quality data."