Analytics Summit
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Analytics Summit

Free online event | Watch on Demand

Watch On Demand
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Registration now open for 2018

The Analytics Summit is a free, one-day conference that brings together 5,000+ digital marketing and analytics professionals from around the world to learn from 25 of the brightest minds in the industry, discuss strategies, explore new solutions and network with one another in a dynamic virtual environment.

Join us online for this year's Analytics Summit on September 13, 2018 from 11am to 5pm EST.

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James McCormick

James McCormick

Principal Analyst

Forrester

Danielle Ackles

Danielle Ackles

Director of Analytics

Merkle

Matt Gellis

Matt Gellis

Founder and CEO

Keystone Solutions

Lea Pica

Lea Pica

Data Visualization & Storytelling Director

Search Discovery

Roopa Carpenter

Roopa Carpenter

Director of Optimization

Blast Analytics & Marketing

Colin Temple

Colin Temple

Director of Analytics Solutions

Napkyn Analytics

Daryl Acumen

Daryl Acumen

Manager, Journey Strategy & Adoption

Adobe

Michele Kiss

Michele Kiss

Senior Partner

Analytics Demystified

Develop New Skills

The analytics landscape is rapidly evolving, and new tactics and processes are constantly being discovered and implemented, making teams more effective and efficient. Learn from industry leaders which of the newest strategies will drive real results for the coming year.

Discover New Strategies

In the wake of the Big Data boom, many companies are still struggling to transition from simply collecting data to leveraging it for actionable insights. Join analytics experts and practitioners sharing future trends you can capitalize on to stay ahead of the game.

Explore New Technology

Supercharge your marketing stack with tips and tricks on current tools and new technology. Discover new web and mobile solutions to collect the highest quality data, automatically monitor your implementations and enhance the customer experience.

Agenda

November 9, 2017

Keynote

11:00AM EST

Digital Intelligence: The Strategy For Engagement Success With Data, Analytics & Tech

To become digitally intelligent, firms must use what they know of their customers to deliver digital experiences during moments of engagement; at the speed of engagement; and at scale.

James McCormick

Principal Analyst

James McCormick

Forrester

John Pestana

Cofounder of ObservePoint and Omniture

John Pestana

ObservePoint

Breakouts

12:00PM EST

Looking Forward to 2018 and Beyond: Where the Data is Taking Us

Krista Seiden

Analytics Advocate and Product Manager

Google Analytics +

We've got more data than ever, more interest in using it to drive our businesses, and more need for actionability. In this talk, Krista covers three areas of focus to make data more attributable, simple, and useful.

Driving True Value: Moving Your Data Stream Beyond the Click

Eric Myers

Senior Analytics Implementation & Management Consultant

Keystone Solutions +

Learn how to drive value from your data stream by driving economic, revenue and cultural value from your data to help drive product, customer, and organizational decisions for your stakeholders.

Customer Intelligence Rockstar Tips and Tricks

Ben Gaines

Group Product Manager

Adobe +

Rapid-fire tips and tricks to help you get more value out of your customer data in Adobe Analytics by democratizing insights, using machine learning, and integrating data into the customer experience.

Breakouts

12:30PM EST

Standardizing Reporting In A Growing Media Landscape

Oren Kessler

Manager, Data Strategy

Nickelodeon, Viacom Networks +

After an explosion of new platforms in the media industry Nickelodeon ended up in place with numerous different reporting implementations. This is the story of how Nick is working to standardize!

How GDPR is a Prime Opportunity for Data Professionals

Adam Corey

Chief Marketing Officer

Tealium +

This session will unpack how to leverage GDPR and the work required to help establish data as a priority in your organization, improve data quality standards/ownership, and build trust with your users.

Data Ops: A Complete Solution to Everything [Data-Driven]

Chris Meares

Vice President of Analytics and Partner

MaassMedia +

What is data operations? In this presentation, you'll discover how data collection, governance, quality, integration, and accessibility can help you glean the insights you need to make decisions.

Breakouts

1:00PM EST

Agility and Component-ability in Analytics in 2018

Mike Harmanos

Marketing Analyst and E-Commerce Marketer

Yamaha Corporation of America +

As analysts, we are tasked with heavy workloads, not enough time, constant learning. Embracing agility and breaking work into components may be one way to stay ahead of workloads in 2018.

Inspired Insights: The PICA Protocol for Actionable Data Viz

Lea Pica

Data Visualization & Storytelling Director

Search Discovery +

Are your data visualizations inspiring action or obscuring your valuable insights? Find out with Lea's proprietary data viz methodology and learn how to get your data story heard and acted upon.

Data Governance Automation in 2018 — Think Global, Act Local

Eric Dumain

VP of Product

ObservePoint +

Our real-time digital industry relies on actionable data & insights. Discover the state of the 2018 business processes and data governance automation model, to quickly collect relevant and accurate data.

Keynote

1:30PM EST

They Came, Now What? Translating Emotion to Targeted Activity

Matt Gellis will talk about how to use credible data to create an emotional connection and link that connection back to an action.

Matt Gellis

Founder and CEO

Matt Gellis

Keystone Solutions

Breakouts

2:00PM EST

In Stitches: Assembling a Complete Visitor Data Profile

Danielle Ackles, Scott Cannon

Director of Analytics, Lead Analytics Architect

Merkle +

Setting the foundation. Merging online and offline data. Cross device tracking. Visitor authentication. Data validation.

Digital in Context: Integrating Business Data in 2018

Colin Temple

Director of Analytics Solutions

Napkyn Analytics +

To succeed in 2018, you can’t afford to ignore data from outside the clickstream. We’ll dive into practical examples of integrating critical business context with data from the digital channel.

Marketing Analytics in the Age of Machine Learning

David Booth

Founding & Senior Partner

Cardinal Path +

We’re at a pivotal moment when cognitive computing is pushing boundaries to solve real business problems. Join us to explore ways to incorporate AI & ML into your marketing—or risk being left behind.

Breakouts

2:30PM EST

Actionable Uses of Google Analytics

Charles Farina

Director of Growth & Development

Analytics Pros +

Everyone likes to show off how to track things with Google Analytics like Videos or even the Weather. This session is all about how to actually use Google Analytics to take action and drive change!

Zen and the Art of Sustainable Implementations

Jason Thompson

Co-founder

33 Sticks +

Companies have been running enterprise level digital analytics for over a decade, so why are so many stuck in the cycle of teardown and rebuild? Are you investing in sustainable analytics?

7 Strategies for Mobile App Analytics Testing in 2018

Sun Sneed

Director of Product Management

ObservePoint +

Mobile app testing is still a bit like the wild west, reign in your strategy with these seven best practices of what you should measure and test to boost your app performance in the coming year.

Keynote

3:00PM EST

10 Organizational Tips to Get the Most Out of Your Data

Tips focusing on creating a working environment that optimizes output across implementation and analysis.

Peter Symuleski

Manager, Data and Analytics Strategy

Peter Symuleski

NBCUniversal

Breakouts

3:30PM EST

Fundamentals of A/B & Multivariate Testing

Daryl Acumen

Manager, Journey Strategy & Adoption

Adobe +

"Fractional Factorial Testing & Polynomial Regression Analysis w/ Orthogonal Arrays for Dummies" is an introduction to the fundamentals of A/B & multivariate testing for those who were afraid to ask.

How MarTech Management Closes The Data Governance Loop

Ken Holladay

Product Manager

ObservePoint +

Discover how marketing technologists should focus their efforts to create a convergence of clean, enriched data, innovative strategy & a stack of technology solutions that make sense for their goals.

Combining Multiple Data Sources to Tell the Whole Story

Daniel Herdean

CEO & Co-Founder

Cognetik +

How do you find money-making insights in all that cloud data you collect? Learn how to become an analytics hero by connecting clickstream, paid, social (Twitter, FB, YT) and CRM data with 0 costs.

Breakouts

4:00PM EST

Show Me the Money: How Page Speed Impacts Your Bottom Line

Roopa Carpenter

Director of Optimization

Blast Analytics & Marketing +

Most companies know that page speed is important to both visitors and performance. However, it’s not a company priority because they don’t know exactly what that means to their bottom line. Until now!

Ten Tips For Presenting Data

Michele Kiss

Senior Partner

Analytics Demystified +

The best analysis in the world is ineffective without successful communication of the results. This session delivers practical data visualisation tips, that any analyst can use (regardless of tool!)

How to Build a Testing Optimization Center of Excellence

David Rogers

Testing, Optimization & Analytics Strategy

Slalom +

With so many moving parts across an organization, how do you get started thinking about a best testing program? Dave will walk through components and roles necessary for a successful working process.

Keynote

4:30PM EST

Effective Strategies for Building a Data-Driven Culture

Your organization has a wealth of data, but now you must transform how people use it. Learn about the common barriers as well as best practices and strategies for building a data-driven culture.

Brent Dykes

Director, Data Strategy

Brent Dykes

Domo

Sponsors

Platinum

Keystone Solutions Logo

Gold

Tealium Logo

Silver

DAA Logo
Search Discovery Logo
Napykin Analytics Logo
Cardinal Path Logo

Speakers from:

Adobe Logo
Forrester Logo
Keystone Solutions Logo
MaassMedia Logo
Analytics Demystified Logo
33 Sticks Logo
Napkyn Analytics Logo
Search Discovery Logo
Merkle Logo
Blast Analytics and Marketing Logo
Viacom Logo
Domo Logo
Yamaha Logo
Google Analytics for Firebase Logo
Analytics Pros Logo
NBCUniversal Logo
Tealium Logo
Cognetik Logo
Cardinal Path Logo
Slalom Logo

Ready to watch?

Register for 2017 Analytics Summit


Register for 2017 Analytics Summit


Register for 2018 Analytics Summit