FREE ONLINE EVENT | OCT. 25, 2018

Analytics Governance for Today and Tomorrow

The Analytics Summit is a free, one-day virtual event that brings together over 5,000 digital marketing, analytics and data governance professionals from around the world to teach, learn and network. Attendees will be able to interact with some of the brightest minds in the industry, all within a dynamic virtual environment. Join us online for this year’s Analytics Summit on October 25, 2018 from 11am to 4pm EST

Develop New Skills

The martech landscape is rapidly evolving, and new tactics and processes are constantly being discovered and implemented, making teams more effective and efficient. Learn from industry leaders which of the newest strategies will drive real results for the coming year.

Discover Analytics Governance Strategies

Many companies are still struggling to transition from simply collecting data to leveraging it for actionable insights. Join expert practitioners as they share techniques to better govern your digital analytics and martech solutions so you can level up your decision-making.

Explore New Technology

Supercharge your marketing stack with tips and tricks on current tools and new technology. Discover new web and mobile solutions to collect the highest quality data, automatically monitor your implementations and enhance the customer experience.

Michele Goetz Headshot

Michele Goetz

Principal Analyst

Forrester

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Chris Slovak Headshot

Chris Slovak

VP, Global Sales Solutions

Tealium

Chris is Vice President of Global Sales Solutions at Tealium, leading a global team of sales solution consultants and partnership solutions consultants. Serving as a key technical advisor, he helps customers, and potential customers, understand how Tealium's real-time customer data solutions can help solve their unique digital marketing challenges. Chris has more than 10 years experience as an online advertising professional including positions at Yahoo!, SearchForce and Hookit.com. His background and expertise is in search and display networks & exchanges, display advertising, website architecture and social network development.

Eric Dumain Headshot

Eric Dumain

VP, Product in Product Management

ObservePoint

Fresh off a successful career in the IT industry for companies like Oracle, Apple and Macromedia (now Adobe) where he served as managing Director SEMEA, Eric decided to jump into the digital analytics industry about 15 years ago. He started operations for Webtrends and Omniture in Europe and immediately identified the huge potential of digital analytics as well as their technological shortcomings and process pitfalls. Eric then founded Hub’Sales, a digital analytics consulting firm and created Hub’Scan, a SaaS platform dedicated to digital analytics optimization, both acquired by the B&D Group. Recognized and awarded by industry representatives (DAA) for his entrepreneurship and innovation, Eric has decided to join ObservePoint, with whom he shares vision, values, and philosophy, as VP product strategy.

Lara Fisher Headshot

Lara Fisher

Senior Analytics Strategist

Blast Analytics & Marketing

Lara began her career at media pioneer Discovery Communications. She worked with media industry leaders including SiriusXM and Scripps Networks (now a part of Discovery Communications). As Client Services Director for comScore, she drove analytics efforts for Pharma and CPG projects. At Vault Consulting, she developed research projects for clients including Pfizer, Otsuka and Trex. Lara is a graduate of the Johns Hopkins University Carey School of Business and studied eBusiness at University of Maryland University College.

Krista Seiden Headshot

Krista Seiden

Product Manager

Google Analytics

Krista Seiden is the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. She writes and teaches for Google’s Analytics Academy and is a frequent speaker at industry events. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden.

John Lovett Headshot

John Lovett

Senior Director of Data Strategy

Search Discovery

John is a data and analytics thought leader who has dedicated over sixteen years to researching, writing, and consulting on data and analytics. He is widely recognized for his data strategy work that has helped large enterprises, mid-sized companies and nonprofits gain value from digital data. John served as the President of the Digital Analytics Association and was instrumental in shifting the focus of the organization from website data to all digital data. John is a Certified Web Analyst and author of Social Media Metrics Secrets.  Prior to joining Search Discovery, John was a Senior Partner at Analytics Demystified and a Senior Analyst at Forrester Research. He is a Boston native and now lives on the South Shore of Massachusetts. When not thinking up innovative data strategies, John can be found spending time with his wife and three boys, or chasing fish with his fly rod. 

Chris Peters Headshot

Chris Peters

Analytics Manager

Cognetik

I’m a data-driven marketer with a background in digital analytics, marketing automation, project management, sales and product management. I’ve managed large complex teams of various vendors and internal resources at McDonald’s and DeVry University.    Passionate about shifting entire organizational cultures to data-driven organizations at all levels, including product teams, design teams, tech teams, and marketing.

2018 Agenda

     October 25th

Opening Keynote
11:00 AM

Data Governance Is Data Strategy

Today’s CDOs and data professionals can’t pick and choose between offense and defense when it comes to data. Focus on data control and regulations and the benefits of data to the business are stifled. Go all in on initiatives to get outcomes from data and insight and suffer the consequences of regulatory fines and data quality issues affecting key decisions. Unfortunately, the disconnect between data strategy and data governance has been the norm for enterprises. But, in today’s digital, insight and hyper-competitive landscape, data strategy and data governance need to converge for businesses to thrive.

Michele Goetz

Principal Analyst

Michele Goetz

Eric Dumain

VP, Product

Eric Dumain Headshot

Breakouts
12:00 PM

Breakouts
12:30 PM

Keynote
1:00 PM

Krista Seiden

Google Analytics for Firebase

James McCormick

Measurement for Growth

Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it's important, how it's different, how we can all do it, and most importantly, how measurement works for growth.

Breakouts
1:30 PM

Breakouts
2:00 PM

Keynote
2:30 PM

Chris Slovak

VP, Global Sales Solutions

Chris Slovak Headshot

Customer-Centered Experiences through Data

Breakouts
3:00 PM

Keynote
3:00 PM

John Lovett

Senior Director of Data Strategy

John Lovett

Customer-Centered Experiences through Data

Are you on the hook for a data strategy that delivers against your marketing objectives? Is your data strategy (or lack thereof) causing you to lose sleep at night? Wondering if your data strategy measures up to your targets and goals? If this sounds like you, Search Discovery can help. Learn what it takes to design and maintain a modern data strategy that delivers. John Lovett, Senior Director of Data Strategy at Search Discovery, shares his insights and experience on sustainable data strategies across the enterprise as he walks you through understanding your data, architecting a solution, and activating your data, with the end goal of better understanding your marketing performance and ROI.

2018 Sponsors

Speakers from

33 Sticks Logo
Cardinal Path
Google Analytics Logo
Analytics Pros
Cognetik Logo
Mirum Logo
Analytics Demystified
Search Discovery
Blast Analytics Logo
Forrester Logo
ObservePoint Logo
Napkyn Analytics

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