About ObservePoint

Why we do what we do

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.

Our Mission

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance.

Our Accolades

MountainWest Capital Network

Top 100 Fastest Growing Companies in Utah

2019
Deloitte

Technology Fast 500 North America

2019
Utah Business

Utah Business Fast 50

2019
Inc.

Inc. 5000 Fastest Growing Companies in America.

2019
Deloitte

Technology Fast 500 North America

2018
MountainWest Capital Network

Top 50 Fastest Growing Companies in Utah

2018
Digital Analytics Association

Best New Technology Finalist

2018
MountainWest Capital Network

Top 50 Fastest Growing Companies in Utah

2016
Adobe

American Exchange Partner of the Year

2016
Digital Analytics Association

Most Influential Vendor Finalist

2016
MountainWest Capital Network

Top 50 Fastest Growing Companies in Utah

2015
Digital Analytics Association

Technology of the Year Finalist

2013
Carats

ObservePoint Named One of the Fastest Growing Companies on Deloitte’s Technology Fast 500™

Find out where ObservePoint stands on the list and see how we managed to grow over 400% over a few short years.

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ObservePoint is Recognized as One of Utah’s Fastest Growing Companies

We are pleased to announce that ObservePoint is a winner of the 2018 MountainWest Capital Network’s Utah 100 Award.

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― ObservePoint

        News

ObservePoint Announces New Board Member Joy Durling

Joy Durling, Chief Information and Digital Enablement Officer at Vivint Smart Home, has been elected to ObservePoint’s board of directors.

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