Create custom rules to test live implementations

Custom Rules allow you to validate your analytics and marketing tags against expected values.

You can set up rules to:

  • Test tags, variables, and values to confirm each matches a specific RegEx pattern (like a campaign code format)
  • Show failures in reports or alert you immediately
  • Fire based on URL, status code, or tag type by using filters
  • Set parameters, or conditions, to validate against the tags or pages that correspond to your filters
  • Combine filters and conditions to test your tags with a high level of detail

Fill out the form and a representative will reach out to show you how it works.

Feature Request - Rules
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