Use algorithmic or traditional, rules-based attribution models at your convenience.
72% of organizations still use Last Touch as their default attribution model, knowing that it greatly limits their ability to assess their campaigns’ effectiveness.
With Campaign Performance, you can now truly make data-driven decisions:
- Employ rules-based attribution models such as Last Touch, First Touch, Multi-Touch Linear, U-shaped, and Time-Decay models
- Use different models to answer different questions, such as, what’s first getting customers into your database versus what was the last thing they saw before they converted
- Use an algorithmic, machine-led model to run thousands of simulations on all customer journeys—whether they convert or not
- Don’t get locked into a single “best fit” model, but enjoy the freedom to compare models side by side to better understand your customer data