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July 17th, 2014

596 views

As the marketing technology landscape continues to expand, marketers have become burdened with managing complex implementations of many tools across many digital properties. When data quality suffers, the potential return on each technology is damaged.

June 27th, 2014

1,126 views

Like all ecommerce companies, optimization of the online experience is vital to maintaining a competitive edge. With online sales growing fast year over year clean data is vital to make the best data-driven decisions.

March 17th, 2014

456 views

ObservePoint sampled the top 100 Internet Retailer web sites using our tag auditing solution to assemble this exclusive data giving unprecedented insight into the world’s top Internet retailers’ metrics: web site performance and tagging metrics.

March 17th, 2014

1,334 views

When more than 80% of sites have improperly deployed data collectors, organizations often learn to distrust analytics data collected from the web.

March 17th, 2014

444 views

Web analytics and digital measurement solutions are designed to help companies continually measure and improve their online efforts. But because of their relatively low barrier-to-entry, companies are finding problems managing all of their data collection processes.

March 17th, 2014

444 views

See how Lima Consulting more than tripled their efficiency by auditing analytics tags with ObservePoint.

March 17th, 2014

426 views

Datalicious uses tag auditing to improve digital analytics data and provide powerful insights.

March 17th, 2014

430 views

BPA Worldwide is the only global, not-for-profit auditor of print, online and in-person media. BPA audits more than 2,600 media properties in more than 30 countries. The firm uses a “tag neutral” approach to analyze nearly 4,000 websites.