See how we've improved the statistical lives of these companies.
See how Lima Consulting more than tripled their efficiency by auditing analytics tags with ObservePoint.
Datalicious uses tag auditing to improve digital analytics data and provide powerful insights.
Web analytics and digital measurement solutions are designed to help companies continually measure and improve their online efforts. But because of their relatively low barrier-to-entry, companies are finding problems managing all of their data collection processes. Web Analytics Demystified is recommending the appointment of a “Chief Data Officer” to watch over the organization’s tagging efforts.
When more than 80% of sites have improperly deployed data collectors, organizations often learn to distrust analytics data collected from the web.
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