WebAssurance

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Make your data collection easy.

Your company relies heavily on tags to power your analytics and MarTech solutions. So when errors crop up and tags break down, you’re left with bad data, lost ROI on MarTech, negative user experiences, and important business decisions being made on inaccurate data.

WebAssurance ensures that your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data.

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Test, monitor, and validate your web tags and analytics data.

WebAssurance automatically validates your digital data by scanning your organization’s web properties and auditing tagging implementations for functionality and integration errors.

Without deploying any code, WebAssurance audits your digital channels, checking for inaccuracies in your data collection process, simulating user activities, and verifying that your critical paths are working properly.

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Key Features

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Web Audits

Scan your site to uncover tagging errors and gaps in your data. Learn More.

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Web Journeys

Recreate user paths to verify functionality and analytics integration. Learn More.

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Rules

Create custom requirements to test against live implementations. Learn More.

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Web Journey Manager

Build and edit user journeys without any JavaScript knowledge. Learn More.

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Notifications

Alert your team to malfunctions in your data collection immediately. Learn More.

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Automation

Schedule audits to regularly QA predefined app segments and user paths. Learn More.

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Reports

Keep track of your data quality and QA progress with clear visuals. Learn More.

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Tag Hierarchy

Visualize the tagging architecture throughout your website. Learn More.

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Secure Testing

Test your implementations in a secure pre-production environment. Learn More.

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Video Journeys

Test your advertising tags and video analytics to improve ROI for video. Learn More.

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Validation Plan

Build and manage hundreds of validation rules based on your audits. Learn More.

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